Why Better Swag

Custom swag, made better

Better Swag is your all-in-one custom swag partner: swag box kitting, company stores, and action-based gifting, with the printing and distribution done by our own team.

Start a project Browse the catalog

Instacart, Google, Salesforce, and many other brands trust us to make Better Swag

The Better Swag difference

Supply chain wizards

Save money

Better Swag is vertically integrated and rarely outsources our core printing and distribution. Most swag companies purchase from promo suppliers, who then buy from factories. We have an overseas team that works directly with factories for you, which lowers costs on larger buys.

We often save our partners 40% or more by not needing to work with distribution suppliers.

Tchotchke-free

Better quality

Our team does the legwork to present options worthy of your time. We care about making products that represent your brand well and get used over and over again, with sustainability in mind.

The goal is that favorite-tee-shirt feeling.

Bulk swag made easy

Better catalog

Whether you need 20 or 20 thousand, the experience stays simple. Our self-service portal gives real-time pricing, lets you manage inventory, and shows real turnaround times.

Browse the catalog

Founded by former Googlers

Tech powered

On-demand company stores. No platform fees and no inventory commitments. See how stores work.
HR software integrations. We integrate with the major HR systems to enable API-driven swag, like new hire kits that send themselves.
Portal and self-service. Inventory warehousing with self-service management, white-labeled redemption links, size collection links, and custom kitting.

We really care

It is more than swag. It is an extension of your brand, and we want the experience to be as impactful as possible, while having a great time doing it.